Affiliate Disclosure

Last updated: January 2026

This Affiliate Disclosure applies to designslily.com ("we", "us", or "our"), a website providing reviews, rankings, and information about online betting and casino sites, including our "Top 50 Betting Sites UK" content.

1. How We Earn Money

designslily.com is a free resource for readers. To fund the operation of this website, we participate in affiliate marketing programmes. This means that when you click on certain links on our site and subsequently register an account, make a deposit, or place a bet with an operator, we may receive a commission from that operator at no additional cost to you.

These commissions are paid by the casino or betting operator, never by you. The price, bonuses, odds, and terms you receive are exactly the same as if you had visited the operator directly.

2. Editorial Independence

We want to be completely transparent: the commissions we receive do not influence our editorial rankings, ratings, or reviews.

Our reviews and rankings are based on our own independent assessment criteria, which may include licensing status, game selection, bonus fairness, payment speed, customer support, mobile experience, and responsible gambling tools. An operator cannot pay for a higher ranking, a better review, or the removal of negative commentary. Where an operator does not meet our standards, we say so — regardless of any commercial relationship.

3. How to Identify Affiliate and Sponsored Links

You can identify affiliate links on designslily.com in the following ways:

• Buttons and links labelled "Visit Site", "Claim Bonus", "Play Now", or similar call-to-action text are typically affiliate links.
• Any content that has been paid for or placed by an operator will be clearly labelled as "Sponsored", "Ad", or "Paid Promotion" at the top of the relevant section.
• Where a ranking or listing order has been commercially influenced in any way, this will be clearly indicated next to the listing.

4. UK Regulatory Compliance

As this website is directed at users in Great Britain, we aim to operate in line with the requirements and guidance of:

• The Advertising Standards Authority (ASA) and the CAP Code, which require that marketing communications are clearly identifiable as such;
• The UK Gambling Commission (UKGC), which sets expectations for how gambling services are advertised to consumers in Great Britain;
• The Competition and Markets Authority (CMA) principles on online reviews and endorsements.

We only promote operators that hold a valid licence from the UK Gambling Commission. Gambling is strictly for persons aged 18 and over.

5. Your Responsibility as a Reader

While we make every effort to keep our reviews accurate and up to date, offers, bonuses, odds, and terms change frequently. It is your responsibility to:

• Read and understand the full terms and conditions of any operator before registering or depositing;
• Verify that the operator holds a valid UKGC licence and that online gambling is legal in your location;
• Confirm you are aged 18 or over before gambling;
• Gamble responsibly and only with money you can afford to lose.

If you are concerned about your gambling, free and confidential support is available from GamCare (0808 8020 133), BeGambleAware (begambleaware.org), and GAMSTOP (self-exclusion service).

18+ only. BeGambleAware.org. Terms and conditions apply to all offers.

6. Contact Us

If you have any questions about this Affiliate Disclosure or our commercial relationships, please contact us via the contact details provided on designslily.com.